Naman Rastogi

A marketer at heart who knows how to leverage technology to reach his target audience and hacking growth his way to thousands of customers. My main specialization is in market research and planning, brand building, growth marketing, retention marketing, lead nurturing, digital sales and partnerships.

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🚀🚀 My Growth Hacking Journey 🚀🚀

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Astra (Digital Marketing Manager & Growth Hacker )

A Cybersecurity startup backed by Techstars Berlin and French Govt in 2018

  • Finding Growth hacks to scale the revenue via Content Marketing & SEO
  • Running tailored Facebook, LinkedIn & Google Ads(Average ROI was around 3.2x and a monthly spend $40k)
  • Marketing Automation (Email campaigns, Tailored community outreach on social media channels)
  • Digital Sales via website chat and VAPT calls with CTOS, Founder or Tech Leads
  • Helping product and designing team to implement things based on user feedback.Within the first 8 months, the website traffic grew by 4x & revenue by 3x.

Ranked the site on major keywords like

Website Scanner, Website VAPT, VAPT India, Japanese SEO spam, WordPress Hacked, Pentesting, Mobile Penetration Testing and more than 500+ keywords including 45+ snippets

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Codedamn (Marketing Head)

Codedamn is an interactive learn-to-code platform backed by Antler India

  • Taking care of all the Marketing activities – SEO, Paid Ads, Influencer marketing, YouTube (helped to scale from 190k to 250k subscribers)
  • Worked on Upselling, improving DAU/MAU by 117%, and increased website traffic by 3x in 5 months
  • Launched a successful Campus ambassador program to penetrate directly into the college space to create an offline channel of sales
  • Launched coding campaigns like 100 days of coding, 30 days of Solidity, and Codefest (similar to Netflix’s StreamFest) to bring new paid users
  • Increased the revenue by 35% month on month since December (We choose a revenue matrix to raise the next funding round)
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Hood (Prev. Zorro) – Growth Lead

Hood: A New-age Pseudonymous Social Network. Hood has raised $3.2Mn seed fund backed by top VC’s and 16+ Indian unicorn founders

  • Leading overall growth in Zorro to 300k+ downloads in tier-1 cities with minimal CAC (It was 1/5th of the expected).
  • Planning & executing strategy around each channel blog, Paid ads, PR, ASO, Influencer campaign, and Colleges
  • Analyzing Adjust, Clevertap, and Mix Panel data and scaling marketing campaigns, taking DAU/MAU to 36% Increasing the waitlist to bring the first 1 Lakh downloads within the first month of launch
  • Managing a budget of Rs.1.5cr/month ($180k/month) to scale the downloads and brand building.
  • Building the Marketing team by hiring the right skill set people
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Eximius Ventures – Head of Marketing

Eximius Ventures is a micro VC fund. Their portfolio companies include Zorro, Jar, Eka.Care, Blu Smart, esportsXO

  • Helped them to organize the first Gaming Event by VC in India- The Gaming Lounge. It has a Pitch Fest, Panel Discussion, and a BGMI Match.
  • Got 9000+ registrations, Sponsors, and 250+ Pitches making it the most happening gaming event of the year 2021.
  • The buzz went so long post-event that every other investor and gaming company wants to be a part of it.
  • Helping Analysts in analyzing pitch decks around Marketing and their budgets.
  • Helping existing portfolio-related startups to scale and keeping a close eye on their Marketing activities.
  • Helping Analysts in analyzing Marketing-related pitch decks.
  • Helping existing portfolio-related startups to scale and keeping a close eye on their Marketing activities.
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Tyke Invest – Growth Executive

Tyke is India’s first online platform for investing in startups. Tyke has raised $1.6 Million from Better Capital, 9Unicorns & Venture Catalysts

  • I was the first employee in their marketing team from June 2021 and helped them with their first 2000 investors
  • Planned the marketing activities on Sony Liv during the Shark Tank screening
  • Executed Growth plan for each portal – LinkedIn, Instagram & Influencer Marketing
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Cadbull – SEO Manager

Cadbull is an exclusive marketplace 255350+ Free & Premium CAD Files catering to more than 100 such categories like building plans, blocks, electrical, furniture, landscaping and many more.

  • Site Architecture, On-Page and Technical SEO (Schema, Resolving webmaster errors, and programmatic SEO).
  • Link Building and Automating Social Media Marketing.
  • Running tailored Google Ads on transaction keywords targeting the US, UAE, and Australia.

By fixing the site architecture and on-page SEO the organic traffic jumped via 43% in the first 2.5 months.

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Justwords – SEO Consultant

Justwords is a 12-year-old content marketing-led digital marketing agency. For them, I have worked with clients – HeroFincorp,, Genuspower, Woodsala, Simplicash, Times Property, ET, RapidRepair, and few SaaS and Logistics companies.

  • My key role for them is the consultation based on the client’s requirements and to give a tailored go-to marketing plan.
  • I used to overlook clients majorly on the SEO and Paid ads front.
  • For HeroFincorp, we grew the traffic by 38% in 3 months, for Woodsala it was 25% MOM increase in traffic

Codedamn is an interactive learn-to-code platform backed by Antler India

Growth Marketing
Growth marketing is marketing 2.0. I will help you to run constant, iterative tests throughout the funnel, and will use the results to craft data-driven strategy to lift key performance metrics. This includes testing across the channels based on your niche and target audience.
Inbound Marketing
This starts right from the keyword research based on your target audience to ranking them in the search engines. Further creating the funnels around buyer journey and nurturing the lead across most relevant channels by offering value.
Outbound Marketing
This includes Email Marketing, Partnership, Google Ads, FB and Instagram Ads, Native Ads and Affiliate Marketing. I will help you design a profitable outbound marketing plan and implement it based on your target audience on most relevant channels. Also, will try to automate the process to a greater extent to lower the budget and time spent.
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